From scattered creator activations to a channel that strengthens your brand and business.

For fashion and beauty brands, through an ongoing ambassador program with creators who fit your brand and move their audience.

Our work

Selected case.

Lashbabe ambassador program visual

Ambassador Program / Affiliate

Managing and growing Lashbabe's ambassador program.

The program strengthens Lashbabe's brand perception through carefully selected creators who fit the brand image.

It runs on an affiliate basis, focuses on sales and turns winning creator content into Spark Ads-ready assets.

Started April · ongoing · Netherlands / Germany

4.1M
Total views
6.31%
Avg. ER
326
Videos
198
Ambassadors

Affiliate revenue, ad spend and ROAS are disclosed.

See created videos Close examples

02 · The problem

To rely on a channel, you need to know what's driving your results.
And right now, that's uncertain.

You're working with creators every month, and some of it strengthens your brand and moves your numbers. But which creators, which content, and why one works and another doesn't, that's what stays unclear.

So there's no certainty that your budget and efforts go to what really moves the needle towards where your brand wants to go. It stays reactive, time and budget may go to things that lead nowhere, and every month stays another round of guessing.

03 · What you've tried before

There are ways to solve this.
You've likely tried a few.

A regular agency

Delivers a result, but only while they're there. Not a transformation of the channel, but a fix for a period.

A tool

Makes the work easier, but not the choices. And it's the hundreds of small choices that decide whether you get where you want to go.

Building it yourself

Often gives the best result, because it's built for what works for you. But there are hundreds of choices to learn while every month costs budget.

04 · What we do

We don't offer a temporary fix.
We transform the channel itself.

Each route you've tried solves a piece for a while. We build the whole: a channel built around what matters for your brand, on branding and business results alike, that keeps running and growing. Not another campaign, but a layer that stays.

No more guesswork. You see clearly what works and where the opportunity is, your budget goes where it counts, and it grows month after month, with confidence.

05 · Services

We build you a complete ambassador program, or transform the one you already have.

Ongoing, on a monthly basis, with nano and micro influencers who actually move the needle towards where you want to go as a brand. Not just growth in branding, but in business. We help you unlock and maximize the revenue that's sitting untapped in your creator marketing.

A tailored strategy

We map where you are now, what's holding it back, and where you want to go. Then we align on the approach and what to expect.

A proven three-phase system

Foundation, system, flywheel. From testing what works to a channel that scales profitably.

Fully managed

The entire operation, every month: sourcing, selection, outreach, briefings, guidance, tracking and scaling.

Transparent and flexible

Clear costs, matched to your situation and ambitions.

06 · Strategy

Foundation, system, flywheel.

You can't know upfront which creators and which content will make the difference. It's different for every brand, and it changes every month. So we work in three phases, to reach a reliable, profitable channel as fast as possible.

01 · Foundation

What works for this brand? We test broadly and measure what contributes.

02 · System

Is it repeatable? More of who sold, more of what worked.

03 · Flywheel

How big can it get? We scale what's proven, without the return dropping.

07 · Where you end up

From a channel you hope works, to a channel that grows.

You see where the contribution comes from: which creators, which content, and why. So time and budget go to what makes the difference, and there's no more doubt about the choices.

When someone asks what it delivers, or why it's worth putting more budget in, there's an answer. Not just a number, but why it turned out that way and where it's heading.

And what stands is yours. Built for your situation, with creators tied to your brand. Not a period that passes, but a foundation we keep developing.

08 · How we start

Live within a month. Here's how.

01 · The call

We map where you stand, where you want to take this channel, and which numbers matter. The goal: alignment and clarity.

02 · The plan

We turn that into a plan, with our expertise on top: our approach, where the opportunities are, and a realistic roadmap. Before you decide anything.

03 · Live

Once approved, the program is running within the first month.

09 · FAQ

Everything else you might want to know.

How do you work with brands?

We work as an extension of your team. We bring our expertise and integrate fully: close collaboration, shared direction, and the whole operation handled by us. You keep oversight, we do the work.

How do you pick the right creators for our brand?

Every month, by hand. We look at whether they move their audience, whether they genuinely fit and stand behind your brand, and whether their audience is the one you want to reach.

Do you only run ads, or organic too?

Organic first. What sells organically is the clearest sign it works. From there we push the best content as ads and put budget behind whoever performs best.

We already have a pool of creators. Can you work with that?

No problem, and it's often the case. We do this more often than building from scratch, and it gives us a head start: we can already see what's working and what isn't. We can take it over completely, or you keep running it and we build on top. We've worked both ways before.

Do you work with specific industries?

We focus on fashion and beauty brands in the Netherlands. That focus is the point: it's how we know what moves these audiences.

One-time campaign or long-term?

Long-term. We don't run a campaign and leave. We build a channel that keeps running and growing, and that takes working month over month, not once.

How do you know what's working, and how do you report?

We primarily steer on one number: what's left at the end, our fee included. Not the metrics that look good for us, but the one that tells you whether it's actually profitable. Alongside that, the focus points we agreed on at the start. Every month you get a recap that shows what the channel delivered, which creators and which content drove it, and why, so every next choice is backed by what we learned.

How long before we see results?

The program is live within the first month, and results build from there. Most of the time it turns profitable early, and we're happy to share cases in the call. We move on based on results, not the calendar, so each phase proves itself before we scale it.

What does it cost?

A one-time setup, a monthly fee for the strategy and steering, and a fixed price per creator. No tiers, no fee on what it delivers. We share the full breakdown in the call.

How is our data stored?

Securely, and processed in line with GDPR and the relevant data protection rules.

10 · Ready when you are

Your channel can do more. Let's find out how much.

If you're ready to transform it, one call is where it starts. No obligations.